Sales and Marketing are Important!
Sales and marketing, assuming you have identified the correct target customer and value proposition, is the fundamental activity that will make your retirement business a success.
Marketing is the activity of bringing your product or service to the attention your target customer. There are many ways to do this depending on the customer and how they buy. For example, a local catering service might even need flyers and some print advertising in local directories. Businesses with a more national or international audience are best served by digital marketing on the Internet. BoomerBiz provides information to help you plan and execute effective marketing strategies for your retirement business.
There are two wonderful classic books to help you get started. They are Duct Tape Marketing and Guerrilla Marketing. They both have many low cost and no cost marketing ideas and are a great place to begin.
Sales and marketing are very closely related. Typically selling is the process of closing a customer after the customer has been a made aware of the product or service. Selling on the Internet is sometimes called conversion. Direct selling is selling done on a personal basis by salespeople and that is what most people think of when you say sales. The type of selling that you will need to do depends completely on the target customer and how you have chosen to reach them. This site provides information to help you determine the best sales approach for your business. There are many good books on selling. one very interesting book that you should consider is Startup Selling.
There is more information available from BoomerBiz that can help you with this important step to success.