This is a very good book that I used in an entrepreneurial marketing class that I taught in the Wake Forest University MBA program. The book as written as the text for Wharton’s legendary Entrepreneurial Marketing classes by Leonard Lodish a noted expert in the field. The techniques in the book when applied can increase the […]
Book, Marketing
Selling is essential to making your retirement start up business a success. Selling is an underrated skill but it must be done well to achieve revenue. This book is a good way to get started when you are doing personal selling. Other books are more appropriate if you are doing online digital marketing. […]
Book, Selling
This is a classic marketing book can really give you good ideas that can help make your business successful. It is chocked full of low and no cost marketing ideas that can assist with getting retirement startups off the ground. It is an essential book to learn from and to have in your library if you […]
Book, Lead generation, Marketing, Selling
This is a classic and outstanding marketing book for small business that is directly applicable to retirement startups. The book covers lead generation strategies, online marketing, as well as more traditional marketing methods. This book is excellent even for those with marketing experience.
Book, Marketing, Selling