BoomerBiz

Marketing That Works – Marketing for Your Retirement Business

0

This is a very good book that I used in an entrepreneurial marketing class that I taught in the Wake Forest University MBA program. The book as written as the text for Wharton’s legendary Entrepreneurial Marketing classes by Leonard Lodish a noted expert in the field. The techniques in the book when applied can increase the […]

Read More

Book, Marketing

Startup Selling: A Great Book for the Retirement Startup

0

Selling is essential to making your retirement start up business a success.  Selling is an underrated skill but it must be done well to achieve revenue.  This book is a good way to get started when you are doing personal selling. Other books are more appropriate if you are doing online digital marketing.     […]

Read More

Book, Selling

Guerilla Marketing: A Great Book for Retirement Startups

This is a classic marketing book can really give you good ideas that can help make your business successful. It is chocked full of low and no cost marketing ideas that can assist with getting retirement startups off the ground. It is an essential book to learn from and to have in your library if you […]

Read More

Book, Lead generation, Marketing, Selling

Duct Tape Marketing: An Excellent Guide for Retirement Startups

0

This is a classic and outstanding marketing book for small business that is directly applicable to retirement startups. The book covers lead generation strategies, online marketing, as well as more traditional marketing methods. This book is excellent even for those with marketing experience.     [amzn_product_post]  

Read More

Book, Marketing, Selling

Topics

  • Books
  • Featured
  • Ideas
  • Lifestyle
  • Planning
  • Resources
  • Selling

Recent Posts

  • Freedom to Pursue the New You
  • The Uberization of Retirement
  • Why Start a Retirement Business
  • Marketing That Works – Marketing for Your Retirement Business
  • Small Business Administration Startup Resources

Previous Posts

  • August 2016
  • May 2015
  • July 2014