This is a very good book that I used in an entrepreneurial marketing class that I taught in the Wake Forest University MBA program. The book as written as the text for Wharton’s legendary Entrepreneurial Marketing classes by Leonard Lodish a noted expert in the field. The techniques in the book when applied can increase the […]
Book, Marketing
Selling is essential to making your retirement start up business a success. Selling is an underrated skill but it must be done well to achieve revenue. This book is a good way to get started when you are doing personal selling. Other books are more appropriate if you are doing online digital marketing. […]
Book, Selling
This book is an excellent source of tips that can assist you in starting and managing your retirement business. The book isn’t about the ideas for the business but is instead a book that gives you ideas about how to build and run a small business. It is full of very practical advice. Well worth […]
Book, Managing, Planning
This is a classic marketing book can really give you good ideas that can help make your business successful. It is chocked full of low and no cost marketing ideas that can assist with getting retirement startups off the ground. It is an essential book to learn from and to have in your library if you […]
Book, Lead generation, Marketing, Selling
The Business Idea Factory describes a fast and effective approach to creating retirement business ideas. The system is based on research into idea generation. The book is enjoyable and fun to read with lost of stories to reinforce concepts. This book would be a big help in brainstorming a great idea for your business. […]
Book, Ideas
This is a classic and outstanding marketing book for small business that is directly applicable to retirement startups. The book covers lead generation strategies, online marketing, as well as more traditional marketing methods. This book is excellent even for those with marketing experience.
Book, Marketing, Selling
This book contains many cost effective and easy ideas for starting a a retirement business The book gives practical, real-world advice for turning your thoughts and talents into a successful retirement startup. Good retirement business ideas fare covered that can work either full-time or in your spare time. Guidance is offered on costs, legal, tax, […]
Book, Ideas
